In this changing world, it is more important than ever for business owners to be able to adjust to a constantly adapting market. One of the easiest ways to do this is to create a web presence for your business, whether by creating a company website or starting active social media accounts. However, 54 percent of small business owners admit that they could use some help improving their social media marketing skills, not to mention their web presence as a whole. But there is a technique called SEO marketing that can help, especially if you are in a business like dental hygiene and surgery that depends on finding and keeping patients to survive and thrive.
Dental web marketing through SEO and social media is a successful tactic because of the way modern consumers have learned to shop and pick services. According to Pew Internet, 58 percent of people have researched a service or product online before selecting a specific company or item. 42 percent of people who do these web searches then automatically click on the top-ranking link. By using a dental SEO system, you can ensure that your business is a top-ranking result and is therefore more likely to gain your business new patients.
However, while dental marketing can mean the difference between growing your clientele or losing business, a dental web marketing system means nothing if your website is difficult to use or unattractive, or if you don’t put time into maintaining an active social media account. Because of the popularity of web searches, a potential patient’s first impression of your practice is often your website. A dental website that is poorly optimized, difficult to navigate, or visually displeasing then leaves potential patients with an equally negative view of your business. For this reason, it is equally as important to ensure that you have an excellent dental website design to provide you with a consistent brand identity. If you aren’t skilled with website design yourself, some SEO companies also provide website design services to create an overall pleasing dental marketing system.
So, is your practice ready for some new dental patients? Are you interested in the possibilities SEO marketing, social media, and better website design offer your business? If so, research and contact an SEO company today to discuss the ways a new dental marketing system can put new patients in your chair today!